When it comes to owning your own lawn care company, how many services should you offer? Is it better to offer a wide range of services so you have a larger business margin? Or is it better to specialize in only a few services in order to insure top notch quality. Most landscape companies offer everything from cutting grass, to building gazebos surrounded by beautiful gardens. But there are those other companies that only do specific things like spraying, cutting or irrigation. Which one of these businesses will do better?
On November 26th we had Alan White, president of Turf Systems , come to our turf industry class as a guest speaker. His lawn care company is the type that specializes in a few services. His company mainly specializes in maintaining good plant health, which in turn creates beautiful turf. I was surprised to learn that the company rakes in over a million dollars a year…not bad for a company that specializes!
Alan mentioned that by having different companies that specialize, it creates harmony amongst the different businesses. If a customer wants a service they don’t offer, they can recommend another company that does and vice versa. Overall, this creates good relationships with other businesses and helps find margins for everyone. Perhaps all lawn care companies should get together and pick different areas of specialization. Who knows, maybe by working together we’ll all get rich.












